The public relations department is entirely accountable for setting and maintaining the company’s reputation and ensuring they quickly and tactfully deal with crisis situations if or when they occur.
Whether the crisis is totally unexpected and happens out of the blue, or if it’s a crisis that the company knew about ahead but were expecting would not come to light, prwire it’s about just what the organization’s PR department writes in its damage control media release that will ultimately decide the destiny of the company’s future with its clients.
The media release is the principal tool in any PR department’s damage management direction kit that may be used for the sole intent of fully turning a organization’s hellish scenario on its mind.
Some could employ the support of a PR company on a consultation basis, however if that is also an unaffordable option then they could need to write one themselves.
The press release needs to offer the press and public with the crucial facts about the crisis, in reaction to what may already exist at the media or is about to be published. Denials and fabrications of the truth ought to be avoided in any way costs since this could have serious consequences. pr wire Be cautious if there is the chance of a potential lawsuit as a result of the crisis, or perhaps just because this could irrevocably damage the organization’s reputation if the truth comes to light at a subsequent date.